Marketing Strategic Partner, Sports Sponsorships
Company: FM
Location: Johnston
Posted on: March 2, 2026
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Job Description:
Job Description: Established nearly two centuries ago, FM is a
leading mutual insurance company whose capital, scientific research
capability and engineering expertise are solely dedicated to
property risk management and the resilience of its
policyholder-owners. These owners, who share the belief that the
majority of property loss is preventable, represent many of the
world’s largest organizations, including one of every four Fortune
500 companies. They work with FM to better understand the hazards
that can impact their business continuity to make cost-effective
risk management decisions, combining property loss prevention with
insurance protection. Summary: The Marketing Strategic Partner
works with marketing and business stakeholders to develop and
implement marketing strategies and plans for global marketing
campaigns and programs. They do this to advance the Revenue,
Relationship and Reputation goals of the company, by ensuring
effective analysis, planning, development, implementation,
measurement, and reporting for the assigned programs. Amongst other
sponsorships and marketing programs, this position will hold a
primary responsibility for forwarding FM’s aims in the sports
sponsorship arena. We have existing relationships with Rory
McIlroy, the LPGA, Boston Common Golf and others, and are looking
to maximize the investment and potentially enter other similar
investments. This is an exciting opportunity to help activate our
sponsorships through the development and execution of marketing
programs that build awareness of and familiarity with FM as a
leading provider of commercial property insurance. In addition to
sports sponsorships, this role will include responsibility for
other sponsorship activations, related events, and marketing
programs supporting FM’s insurance business. Schedule and Location:
This position is located at our Corporate Headquarters in Johnston,
RI. Domestic and international travel is required 10-15% throughout
the year. This is a full-time office-based position with
flexibility for two remote working days each week based on business
needs. Lead development and oversee execution of marketing
strategy, campaigns and plans, with an emphasis on sports marketing
and sponsorship activation. Build relationships with Marketing,
Client Service, Sales, and Operations peers within and outside FM
to ensure collaborative marketing strategies and the best use of
resources to achieve desired results. Ensure all work is done
within agreed-to marketing practices and procedures, and in
alignment with the brand positioning, compliance and personalized
as appropriate. Create and coordinate execution of omnichannel
integrated marketing plans across channel partners, including paid
media, social, enablement, PR, multimedia, interactive/web, direct
mail, events, and brand experience, aligned to audience journeys
and ABM plans, working closely with Sales, Operations, Client
Service and other internal and external colleagues. Contribute to
management of agency and vendor relationships for the assigned
programs. Collaborate with local marketing teams to ensure
marketing plans are relevant to applicable markets and address key
accounts. Follow established processes to optimize the
effectiveness, efficiency, creativity, agility and quality of
programs and tools designed for the market and client-facing teams.
Monitor metrics to measure the effectiveness of marketing programs;
track, analyze, and report on results to optimize impact. Exhibit
the leadership, skill, and ability to influence and drive alignment
of marketing activities to ensure message consistency and
best-in-class client experience. Develop a good understanding of
client and partner needs and the Client Service and Sales processes
to ensure the needs of the business are addressed. Ensure projects
stay within established budgets and meet objectives. Other projects
assigned will be handled within appropriate corporate guidelines
and in collaboration with marketing and communications peers as
well as business unit sponsors. Qualifications: Required Education:
Bachelor’s degree in marketing, Communications, or Business.
Required Work Experience: 5 years of marketing experience is
required, with an emphasis on sports marketing or sponsorship
activation in a corporate and/or agency setting. Highly Preferred
Work Experience: 8-10 years of increasingly responsible positions
in a corporate and/or agency setting. Experience using
groundbreaking media; digital marketing savvy. Global experience in
a corporate environment. Required Skills: Understands the business
objectives of assigned campaigns and knows which marketing plans
and tactics will support achieving the objectives at a global and
regional level. Apply knowledge of marketing to decide how best to
prioritize plans and campaigns to achieve Corporate and Operations
objectives. Good knowledge of marketing tools, tactics, and
techniques in general. Solid understanding of the business
priorities of FM and its various business units. Demonstrated
ability to develop, deliver and run global and locale integrated
marketing plans with detailed objectives and proven ROI. Consistent
track record of delivery to tight budgets and deadlines. Excellent
communication and creative thinking skills. Demonstrated project
management skills. Strong interpersonal skills-demonstrated
teamwork skills. Customer focused. B2B experience. Highly Preferred
Skills: A balance of “hands-on” and strategic leadership skills.
Strong decision-making skills. Uses data and other inputs to make
decisions, owns decision, and takes accountability for work using
strong organizational and analytical skills. Proven track record of
delivery to tight budgets and deadlines. Excellent communication
and creative thinking skills. Demonstrated project management
skills. Strong interpersonal skills - demonstrated teamwork skills.
Client focused. Comfortable to engage with Senior Leadership.
Experience using cutting-edge media. Adaptable: Open to change in
response to new information, unexpected circumstances, and/or
ability to work in ambiguous situations. The hiring range for this
position is $120,400 - $173,100 annually. The final salary offer
will vary based on individual education, skills, and experience.
The position is eligible to participate in FM’s comprehensive Total
Rewards program that includes an incentive plan, generous health
and well-being programs, a 401(k) and pension plan, career
development opportunities, tuition reimbursement, flexible work,
time off allowances and much more. FM is an Equal Opportunity
Employer and is committed to attracting, developing, and retaining
a diverse workforce.
Keywords: FM, Plymouth , Marketing Strategic Partner, Sports Sponsorships, PR / Public Relations , Johnston, Massachusetts
