VP, Strategic Marketing

Company: Cantel Medical
Location: Plymouth
Posted on: September 13, 2020

Job Description:

At Cantel, preventing infection is our business. As a leading provider of infection prevention products and services in the healthcare market, we are dedicated to delivering high-quality, innovative solutions that improve outcomes and help save lives. We accomplish this mission by delivering our products through the following operating units:

Medical : Endoscopy procedure disposables include single-use valves and irrigation tubing. The medical device reprocessing systems, disinfectants, detergents we manufacture and distribute are used to disinfect high-level endoscopes.

Life Sciences : Water purification systems for dialysis facilities. We work with leading dialysis caregivers, delivering hemodialysis dialyzers and reprocessing systems, as well as sterilants and filtration products.

Dental: Single-use, infection prevention products used primarily in the dental market (face masks, sterilization pouches, towels and bibs, tray covers, saliva ejectors, germicidal wipes, plastic cups and disinfectants).

Cantel employees are inspired to improve the lives of patients, caregivers and healthcare providers. If you are looking for a company driven by an entrepreneurial spirit and have the passion to shape the future of infection prevention, we want to meet you. Join us and see why people love working here.

About the role We are looking for an experienced Vice President (VP) of Strategic Marketing to direct and oversee our Marketing Communications, Strategic Insights & Analytics, Clinical Education and Training for our global Medivators organization. This role will be responsible for demonstrating and articulating the full value proposition of the Complete Circle of Protection strategy that our unique suite of solutions our products and services bring to our customers. #CB

What you will do Responsible for articulating and demonstrating the value proposition of our Complete Circle of Protection (CCoP) through a deep understanding of our products, services and solutions across our Medivators product franchises.

Responsible for creating and coordinating value add programs that further enhance the CCoP strategy such as customer education, training, webinars and other customer support initiatives.

Leverage cross-functional resources to ensure prioritization and delivery based on Annual Operating Plan.

Establish company-wide internal and external communications strategy that enables clear understanding of portfolio offerings and our value proposition.

People Manager responsibility including developing, coaching, and leading a team.

Create best-in-class marketing programs that emphasize our unique value proposition of a Complete Circle of Protection and Infection Control.

Creation and development of a comprehensive global online strategy of the Medivators brand, tying together products, services, education, etc.

Develop close partnerships with Product Marketing (Franchise Marketing) and Sales teams to drive a consistent fact-based approach to understanding our markets using data and strategic insights.

Drive visibility and cadence on market insights and opportunities in close partnership with leadership to determine investment strategy and global mix.

Create customer-focused products and services leveraging education and training materials that demonstrate infection prevention practices that support our Complete Circle of Protection strategy.

Ensure close alignment with commercial leadership in development and execution of strategy and initiatives

What we are looking for Bachelor’s degree in related field (marketing, etc.)

12+ years of professional work experience (i.e. marketing, sales, business leadership, etc.)

Proven ability to build successful cross-functional teams; direct and indirect reporting

Demonstrable experience designing and implementing successful marketing campaigns

Experience with CRM software and digital marketing tools and techniques

Hands on Leader who drives vision, collaboration and teamwork

Demonstrated analytical capabilities with good fundamental understanding of operational

P&Ls and business case development

Strong influencing and relationship building skills

Demonstrated success in achieving operating plan over successive years

Marketing experience in a global matrixed environment

Ability to travel up to 35%, both domestically and internationally

DESIRED CHARACTERISTICS FOR POSITION:

MBA from an accredited university

Demonstrated and sustained success in delivery of global new product development, sustaining activities, and commercialization

Exposure in large and small cap environments

Familiarity with general infection prevention procedures and/or products

Experience developing an integrated training strategy for an organization

Strong preference for candidate with demonstrated success and experience in a crossfunctional role(s) such as Sales, Finance, Research & Development, Operations, etc.

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Cantel is an Equal Employment Opportunity/Affirmative Employer. Women, minorities, veterans, and individuals with disabilities as well as other qualified individuals are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin or other protected class status.

Keywords: Cantel Medical, Plymouth , VP, Strategic Marketing, Other , Plymouth, Massachusetts