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Marketing and Communications Vice President

Company: Valdez International Corporation
Location: Plymouth
Posted on: September 12, 2020

Job Description:

ProgenyHealth Marketing and Communications Vice President

Plymouth Meeting, PA 19462

ProgenyHealth is a leading provider of care management solutions for premature and medically complex newborns. We partner with health plans and their neonatal providers to work collaboratively in developing a plan of care specific to the needs of each child - from admission to the intensive care nursery until they are safely transitioned from the hospital, through the first year of life. Our program promotes appropriate utilization, improves access, educates family members, reduces costs, and improves outcomes.

Job Role

The VP, Marketing and Communications is responsible for developing and executing marketing strategies and communication plans that support the overarching business strategy and goals of ProgenyHealth. This role will inform internal and external communication strategies and tactics.

Responsibilities Include:

Provides counsel to sales leaders and teams on marketing strategy and communications plans to support product/ services and capability launches and promotions.

Directs marketing operations to competitively differentiate and build market awareness, preference, volume, and revenue.

Drives the development of effective messaging to be used in sales and client tools and materials as well as internal communications

With leadership of Chief Growth Officer, manages the development, approval, production, implementation, and evaluation of various branding strategies, promotional campaigns and media relations initiatives that support company priorities.

Directs, manages, and implements all traditional and digital advertising and platforms, including external website and social media.

Works with agency and vendor partners in support of creative development, media placement, tele-services, marketing technologies, direct mail production, etc. to achieve business goals.

Manages all social media channels and ensures alignment with ProgenyHealth’s social media policy and guidelines.

Demonstrates deep understanding of customer and business needs and continually identifies and explores new ideas and opportunities.

Maintains effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Develops and manages website content, including photographic, graphic, and video.

Maintains and reports marketing metrics.

Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or Business Administration with an emphasis in marketing or a related field required; Master’s degree preferred.

10+ years of experience and proven track record marketing complex solutions preferably to healthcare payers.

Experience in marketing roles with growth stage company preferred.

Healthcare knowledge is required.

Demonstrated ability to work well under pressure and manage multiple projects in a deadline-oriented environment.

Expert knowledge of market dynamics.

Experience with writing through various mediums.

Our team is our most important asset . some of the benefits we offer our team are:

401K with company match

Medical and dental benefits

Long Term Disability

Paid Time Off

Team orientated events throughout the year

Equal Opportunity Employer, including disabled and veterans.

Keywords: Valdez International Corporation, Plymouth , Marketing and Communications Vice President, Other , Plymouth, Massachusetts

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