Help create a
healthier world. Start right here at IQVIA.
Locations: Plymouth Meeting, PA Full time R1130031 Date Posted:
IQVIA™ is the leading human data science company focused on
helping healthcare clients find unparalleled insights and better
solutions for patients. Formed through the merger of IMS Health and
Quintiles, IQVIA offers a broad range of solutions that harness the
power of healthcare data, domain expertise, transformative
technology, and advanced analytics to drive healthcare forward.
This position is responsible for the development and
implementation of marketing strategies that support the MedTech and
Contract Sales & Medical Solutions (CSMS) business at IQVIA. This
marketing leader is responsible for creating the marketing strategy
and overseeing its execution for the entire portfolio of MedTech
and CSMS Service Line offerings, including products, services and
solutions. This position requires a deep understanding of markets
and buyers as well as the ability to work cross-functionally,
unifying and motivating peers from different teams.
Specifically, this role will collaborate closely with subject
matter experts to perform a market analysis and communication
strategy that includes understanding and documenting current market
and competitive dynamics, defining the appropriate customer
segmentation and key audiences, and understanding client business
issues and needs. The marketer will use the analysis and other
insights to develop and drive marketing communication, demand
generation and sales enablement plans.
• Partner with leaders across the business to translate
business objectives and market opportunities into a formal,
cohesive go-to-market architecture that differentiates service
portfolio positioning and achieves revenue growth targets.
• Articulate and communicate service value propositions and
differentiation through effective messaging, thought leadership
initiatives and awareness content.
• Create a detailed marketing communications and sales
enablement architecture that delivers key positioning strategy via
both inbound and outbound marketing channels, account based
marketing and direct sales efforts via the sales team.
• Conduct routine assessments of the services’ go-to-market
processes and address gaps in performance. Monitor and report on
the performance of products and services in the market and
communicate the results and ROI of related sales and marketing
• Conduct market and customer research to gather additional
data and insight into target personas, buyer needs and the
purchasing decision process for the product or service including
key buyer roles.
• Influence product and service development through
well-defined market requirements. Develop and execute new service
and product launches, to include: total addressable market
analysis, account targeting determination, competitive landscape
assessment, target audience/buyer persona identification, marketing
communications channel and campaign planning and delivery.
• Collaborate with subject matter experts to produce
relevant content for target buyers.
• Conduct monthly and quarterly market competitive market
analysis/dynamics, including marketing communication tactics,
messaging, acquisition and field intelligence, and assess potential
impact to US RBU business. Develop strategies to continue to
differentiate messaging in the market on a continued basis, taking
into account competitive shifts in the market.
• Ability to conduct market, competitor and customer
research to gather insights and assess market opportunities.
• Ability to create value propositions and messaging
• Self-starter with a “take charge” attitude and the
ability to work with minimal direction.
• Strong writing, communication, presentation development
and delivery skills.
• Ability to build solid cross-functional relationships and
work effectively within all levels a highly-matrixed
• Comfortable working in a fast-paced changing environment
with a certain level of ambiguity.
• Innovative thinker with a desire for continuous
Making a positive impact on human health takes insight,
curiosity, and intellectual courage. It takes brave minds, pushing
the boundaries to transform healthcare. Regardless of your role,
you will have the opportunity to play an important part in helping
our clients drive healthcare forward and ultimately improve
outcomes for patients.
Forge a career with greater purpose, make an impact, and never
IQVIA is an EEO Employer - Minorities/Females/Protected
IQVIA, Inc. provides reasonable accommodations for applicants
with disabilities. Applicants who require reasonable accommodation
to submit an application for employment or otherwise participate in
the application process should contact IQVIA’s Talent Acquisition
team at email@example.com to arrange for such an