Director, Patient Marketing

Company: Dyne Therapeutics
Location: Waltham
Posted on: January 20, 2026

Job Description:

Company Overview: Dyne Therapeutics is focused on delivering functional improvement for people living with genetically driven neuromuscular diseases. We are developing therapeutics that target muscle and the central nervous system (CNS) to address the root cause of disease. The company is advancing clinical programs for myotonic dystrophy type 1 (DM1) and Duchenne muscular dystrophy (DMD), and preclinical programs for facioscapulohumeral muscular dystrophy (FSHD) and Pompe disease. At Dyne, we are on a mission to deliver functional improvement for individuals, families and communities. Learn more https://www.dyne-tx.com/ , and follow us on X , LinkedIn and Facebook . Role Summary: The Director, Patient Marketing leads the development and execution of patient-focused strategies and initiatives that empower individuals and families affected by Duchenne Muscular Dystrophy. In an active launch environment, this role is pivotal in driving rapid, impactful patient engagement programs that support successful market entry and adoption. It blends strategic vision with hands-on execution, ensuring Dyne delivers meaningful engagement, education, and advocacy programs aligned with our mission and brand objectives. You operate with agility to meet critical launch milestones, leveraging innovative technologies and omni-channel tactics to maximize patient reach. Collaboration across Marketing, Patient Advocacy, Medical Affairs, Market Access, and Field teams is essential to create a cohesive patient experience from awareness through treatment, while continuously optimizing based on real-time insights and launch KPIs. This role is based in Waltham, MA Primary Responsibilities: Patient-Centric Strategy & Execution Develop and implement comprehensive patient engagement strategies across Dyne’s therapeutic areas, grounded in deep understanding of the patient journey and unmet needs. Lead the development and rapid execution of launch-focused DSE and branded patient campaigns, ensuring alignment with brand objectives and critical timelines. Design and execute omni-channel campaigns (digital, social, email, events) to educate and empower patients and caregivers. Design and execute Patient Support Services branding and field resource pull through. Partner with creative agencies to develop patient-facing materials, websites, and educational resources. Community Engagement & Advocacy Build and manage patient ambassador programs, including recruitment, training, and event participation. Collaborate with advocacy organizations and patient advisory boards to ensure authentic representation and feedback. Support national and regional advocacy events, conferences, and community programs, including occasional evenings/weekends. Education & Compliance Ensure all patient marketing initiatives adhere to FDA regulations, privacy standards, and Dyne’s compliance policies. Insights & Innovation Leverage market research and patient insights to inform strategy and optimize engagement tactics. Identify emerging trends and technologies to enhance patient experience and access. Cross-Functional Collaboration Work closely with US Marketing Brand Lead and Patient Advocacy teams to align patient initiatives with overall brand strategy. Coordinate with Medical Affairs and Market Access to ensure integrated support for patients and caregivers. Represent marketing function as the PRC reviewer for all promotional material. Education, Knowledge & Skill Requirements BA/BS degree required; advanced degree (MBA, MPH) preferred 10 years in biopharma marketing, with at least 5 years focused on patient engagement or advocacy Proven track record in rare disease or specialty markets; neuromuscular experience is a plus Strong understanding of patient literacy and ability to translate complex science into accessible language Excellent communication and cultural competency skills Ability to lead cross-functional teams and manage agency partners Familiarity with FDA regulations and compliance requirements Experience in a small, rapidly growing biotech with the ability to operate and maneuver in a start-up environment while keeping a solutions-oriented mentality Demonstrated strength in digital marketing, media strategy, and leveraging innovative technologies (including AI-driven solutions) to enhance patient engagement and education. Motivated by an unwavering commitment to patients Ability to travel up to 25% LI-BJ MA Pay Range $188,000 - $230,000 USD The pay range reflects the base pay range Dyne reasonably expects to pay for this role at the time of posting. Individual compensation depends on factors such as education, experience, job-related knowledge, and demonstrated skills. The statements contained herein reflect general details as necessary to describe the principles functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise balance workload. Dyne Therapeutics is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.

Keywords: Dyne Therapeutics, Plymouth , Director, Patient Marketing, Healthcare , Waltham, Massachusetts