Product Lead: Audience Attributes, Profiles, and Health Ratings

Company: IQVIA Argentina
Location: Plymouth
Posted on: April 1, 2021

Job Description:

Product Lead: Audience Attributes, Profiles, and Health Ratings Primary Location: Plymouth Meeting, Pennsylvania, United States Additonal Locations: Bridgewater, NJ, USA; New York, NY, USA; Parsippany, NJ, USA; Wayne, PA, USA Full time R1194287 Date Posted: 03/17/2021 Product Lead: Audience Attributes, Profiles, and Health Ratings Overview: IQVIA is a leading provider of healthcare data, technology and data science to medical device, healthcare, pharmaceutical companies, and stakeholders such as agencies, consultancies and media partners. As a part of our rapid growth in the industry, the Omnichannel Marketing team is expanding our product team in search of a product director (manager) for our audience attributes, profiles, and health ratings offering. Position Purpose: This role manages multiple product offerings with an annual profit and gross revenue goal. Develops new potential products and line extensions; conducts market research; generates product requirements; determines specifications, production timetables, pricing, and leads product launches and sales support materials. Responsibilities

• Define the product strategy and roadmap based on client and stakeholder feedback for audience attributes, profiles, and health ratings offerings.
• Define the product strategy and roadmap based on client and stakeholder feedback.
• Deliver product enhancements according to planned schedule
• Ensure revenue, EBITDA, and customer satisfaction goals are met
• Know the competition and plan accordingly (positioning, SWOT, messaging, pricing, marketing)
• Be a Subject Matter Expert (SME) responsible for effectively communicating the value proposition and vision of the offering with customers, sales, marketing, development, and senior management. Work closely with sales solution team to support go-to-market (GTM) deal craft and pull-through.
• Manage expenses for committed fees, forecast expected revenue, expenses and actuals
• Establish pricing strategies by gathering client feedback, reviewing orders, and competitive Intelligence
• Support Product Business reviews with management including revenue, expense, and product forecasts
• Work with IQVIA marketing to manage marketing campaigns for offering
• Work with external third parties to assess partnerships and licensing opportunities that drive product innovation
• Perform product demos for internal and external customers
• 8+ years of related industry experience in brand strategic or media planning and consumer attributes. Health care applications preferred
• Knowledgeable about consumer demographic, socio economic, and media propensities
• Familiarity with attributes from Experian Consumer View, Mosaics, Acxiom, Epsilon, or Adstra Orbits.
• Proven ability to influence cross-functional teams without formal authority
• Attention to detail, plus analytical and problem-solving capabilities
• Demonstrated success defining, designing, launching analytic products
• Excellent written and verbal communication skills
• Strong Collaborator and team building skills At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible - to help our customers create a healthier world. The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 67,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way. Learn more at jobs.iqvia.com .
  IQVIA is an EEO Employer - Minorities/Females/Protected Veterans/Disabled IQVIA, Inc. provides reasonable accommodations for applicants with disabilities. Applicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact IQVIA's Talent Acquisition team at workday_recruiting@iqvia.com to arrange for such an accommodation.

Keywords: IQVIA Argentina, Plymouth , Product Lead: Audience Attributes, Profiles, and Health Ratings, Healthcare , Plymouth, Massachusetts