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Associate Channel Marketing Manager

Company: Deal Henkil--st--ratkaisut Oy
Location: Plymouth
Posted on: April 3, 2021

Job Description:

Welcome to the WAGNER world!

With more than 1,600 employees at 16 locations and in 13 countries we are one of the market-leading manufacturers of innovative coating technology. We bring colour, protection and functions to surfaces. Our customers are industrial enterprises, crafts enterprises and do-it-yourselfers. The enthusiasm for perfect surfaces unites us. We are not simply looking for employees. We are looking for people who share our enthusiasm. Plymouth, MN, US, 55447 Regular Full-Time Reports to: Sr. Channel Marketing Manager Position Objective: The Associate Channel Marketing Manager works with both the Product Marketing and Field Sales Teams in managing Product and Brand marketing strategies and tactics that fulfill the customer need and grow the sales channel. This person will develop and implement highly visible marketing projects across multiple business functions with responsibilities including new product messaging and launch execution, digital and social advertising, content creation and brand marketing to improve brand engagement, preference and sell-through. ______________________________________________________________________ Responsibilities: % of time Priority Order

  • Manage development of emerging sales channels by collaborating with Sales Managers to develop marketing strategy and execute deliverables to improve channel brand presence and profitability.
  • Partner directly with Product Marketing, Tech/Customer Service and Field Sales teams to create traditional and digital programs that support the sale of company products through all sales channels.
  • Analyze customer personals and channel segmentation to improve the customer experience. --25% 2. Social Media Management
    • Develop and implement a social media strategy/publishing calendar and measure all activities against a set KPI.
    • Use Social Media analytics to measure the effectiveness of all campaigns and actively use the knowledge to adjust strategy.
    • Ensure all content adheres to established brand voice and tone.
    • Work with the Marketing team to manage external agencies and analytic teams to leverage data and insights that enhance media planning, areas for improvement, optimization and future testing - all aligned against KPIs.
    • Actively communicate with industry professionals and influencers via social media to create a strong network. 25% 3. New Product Marketing
      • Manage the marketing function for new product launch process working with cross-departmental teams including product management, marketing services and sales to create a strategic plan.
      • Create and write marketing communications connecting product and brand offering to channel customer needs.
      • Manage and execute new product content creation including printed materials, POP, PR and digital assets. 15% 4. Product Marketing
        • Manage a product-marketing program that focuses on connecting customers with digital resources.
        • Work closely with internal customers and the Marketing Services team to manage projects in development in the In Motion platform.
        • Teams with internal and external agencies and global Marcom groups to maintain cohesive marketing programs and campaigns.
        • Track and manage messaging across all traditional marketing platforms. 10% 5. Content Generation
          • Manage and execute content creation including video, printed materials, POP and digital assets.
          • Perform detailed content audits, identify gaps and develop plans to address. Relationship to Others:
            • Work with Marketing Services, Sales and Product Management to develop and execute Channel Marketing programs in support of new product launches and core product updates. This includes communications, sales assets, packaging, product labels, product content and distribution.
            • Work closely with Senior Management on corporate and PR projects.
            • Work with external agencies and global marcom groups to maintain cohesive packaging conventions and product style guidelines Dimensions of Position: Marketing Communication team member working independently with PSP and Sales. Interactions with retail accounts, sales representatives, and senior management. Assists in the management of Marketing budget. Skills and Knowledge: Education Bachelor degree in business, marketing, or communications Experience
              • Minimum of 5 years of, sales or marketing experience in related home/shelter category. Must have business-to-business and business-to-consumer marketing practices, digital marketing and customer experience for a durable goods market or a professional equipment sales channel.
              • Experience writing product descriptions that consider the brand position and customer profile.
              • Highly organized with ability to handle multiple projects independently; ability to take the lead and drive successful completion of projects
              • Ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment.
              • Use of digital analytics tools including Google Analytics and Facebook/Instagram Insights. Skills
                • Extremely organized - With ability to keep several projects moving forward at once
                • Attention to details and good writing skills
                • Project Management - working with others to determine the scope of a project and completing projects on time and within budget
                • Pride of authorship - Proud in quality of work presented
                • Persuasion - persuading others to change their minds or behavior
                • Presentation - Understanding the audience and the story that needs to be shared using current technologies and styles. Ability to create the message, develop the presentation, and present effectively.
                • Team oriented and ability to provide guidance to other team members
                • Diligent with a willingness to take the initiative and own projects from beginning to end

Keywords: Deal Henkil--st--ratkaisut Oy, Plymouth , Associate Channel Marketing Manager, Executive , Plymouth, Massachusetts

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