Social Media Manager
Company: Abbott Laboratories
Location: Plymouth
Posted on: April 2, 2021
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Job Description:
Marketing United States - Minnesota - Plymouth Abbott is a
global healthcare leader that helps people live more fully at all
stages of life. Our portfolio of life-changing technologies spans
the spectrum of healthcare, with leading businesses and products in
diagnostics, medical devices, nutritionals, and branded generic
medicines. Our 109,000 colleagues serve people in more than 160
countries. Leading an active lifestyle is important to the many
people we serve. In Abbott's ELECTROPHYSIOLOGY & HEART FAILURE
division, we're advancing the treatment of heart and vascular
disease through breakthrough medical technologies in EP/HF,
allowing people to restore their health and get on with their
lives. WHAT YOU'LL DO: As the Social Media Manager, you will be
responsible for developing social media goals and crafting a
strategy to achieve them. This role supports marketing and
communications efforts by developing plans to meet objectives
through social media. This individual is also responsible for the
day-to-day management of our social community across all social
media channels, including posting content, ensuring timely
responses, managing social media programs and strategy and making
sure the brand voice is carried out across all social media
channels. This role will help to develop reporting dashboards for
social media analytics to deliver standard analysis and reporting
of day-to-day posts, campaigns and the social listening sphere.
This role develops creative, forward-thinking content and
strategies that engage audiences and further enhances Abbott's
Cardiac Arrhythmia's and Heart Failure brand position. Works
closely with Digital Marketing Strategists to plan and schedule
content and paid social media plans. This position reports to the
Manager of Digital Strategy and partners across the organization to
develop the collaborative relationships needed to be successful.
Main Responsibilities
Keywords: Abbott Laboratories, Plymouth , Social Media Manager, Executive , Plymouth, Massachusetts
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