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Advanced TV and Video Product Lead, Omnichannel Marketing

Company: IQVIA Argentina
Location: Plymouth
Posted on: April 8, 2021

Job Description:

Advanced TV and Video Product Lead, Omnichannel Marketing Primary Location: Plymouth Meeting, Pennsylvania, United States Additonal Locations: Cambridge, MA, USA; Durham, NC, USA; New York, NY, USA; Parsippany, NJ, USA; Wayne, PA, USA Full time R1194989 Date Posted: 04/01/2021 Advanced TV and Video Product Lead, Omnichannel Marketing (OM) Location- REMOTE Overview IQVIA is a leading provider of healthcare data, technology and data science to medical device, healthcare, pharmaceutical companies, and stakeholders such as agencies, consultancies and media partners. As a part of our rapid growth in the industry, the Omnichannel Marketing team is expanding our product team in search of a lead for advanced television and video offerings. The IQVIA Advanced TV and Video Lead handles all product development and partner management for these offerings. Duties include

  • Define and own Product Strategy from concept through launch along with future iterations of existing offerings and new innovations across Linear, Advanced and Programmatic TV, CTV and OTT.
  • Work closely with OM teams - Partnerships, Sales/Go-to-Market (GTM), Marketing, Tech Engineering, and Delivery teams to ensure revenue, EBITDA, and customer satisfaction goals are met.
  • Be the voice-of-the-customer and integrate both internal and external stakeholder feedback and competitive intelligence into product requirements supported by use cases, , revenue potential, and operational impact.
  • Be a Subject Matter Expert (SME) responsible for effectively communicating the value proposition and vision of the offering with customers, sales, marketing, development, and senior management
  • Ensure TV partners engaged on an ongoing basis by addressing ad hoc requests and managing satisfaction.
  • Work closely with sales engineers to coordinate the best solution for partners, clients and IQVIA leveraging a keen understanding of privacy and reputation risks and opportunities in the marketplace.
  • Ensure Sales/GTM has access to materials critical to success: pricing, contract language, pitch decks, case studies, Q&A, demos, etc.
  • Retaining and strengthen current partner relationships, assisting with contract negotiations and the onboarding of new partners related to TV and video. Ensure TV partner terms and conditions (T&C) are understood and applied through all IQVIA processes.
  • Establish TV-specific standard operating practices across product lines in targeting and measurement; including quality benchmarks and service excellence guidelines within the IQVIA Lead to Cash framework.
  • Bachelor's degree (MBA or advanced certifications preferred)
  • Demonstrated 10+ years industry experience in media and with key partners in cable, satellite, telco and streaming services with a strong understanding of media consumption data and television viewing behavior.
  • Proven ability to respond proactively to sales and client questions, outstanding interpersonal abilities, and strong written and verbal communication skills
  • Attention to detail, plus analytical and problem-solving capabilities
  • Previous experience managing budgets and instituting process changes to meet profitability goals
  • Experienced with developing consultative relationships with senior level managers and executives at clients; pharmaceutical/healthcare industry experience preferred
  • Ability to collaborate with and influence cross-functional teams without formal authority
  • Ability to manage multiple projects, juggle priorities, and deliver on tight deadlines.
  • Must be proficient with MS-Excel, PowerPoint, and other analytic and visualization tools
  • Willingness to travel once COVID restrictions are eased At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible - to help our customers create a healthier world. The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 67,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way. Learn more at .
    IQVIA is an EEO Employer - Minorities/Females/Protected Veterans/Disabled IQVIA, Inc. provides reasonable accommodations for applicants with disabilities. Applicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact IQVIA's Talent Acquisition team at to arrange for such an accommodation.

Keywords: IQVIA Argentina, Plymouth , Advanced TV and Video Product Lead, Omnichannel Marketing, Advertising , Plymouth, Massachusetts

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