Sr. Associate Marketing Manager
Company: Polaris Inc.
Location: Plymouth
Posted on: April 6, 2021
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Job Description:
At Polaris Inc., we have fun doing what we love by driving
change and innovation. We empower employees to take on challenging
assignments and roles with an elevated level of responsibility in
our agile working environment. Our people make us who we are, and
we create incredible products and experiences that empower us to
Think Outside. JOB SUMMARY At Polaris Inc., we have fun doing what
we love by driving change and innovation. We empower employees to
take on challenging assignments and roles with an elevated level of
responsibility in our agile working environment. Our people make us
who we are, and we create incredible products and experiences that
empower us to Think Outside. Polaris Adventures is the #1 Outdoor
Ride & Drive experience network. The Marketing team of Polaris
Adventures develops National, Regional and Local marketing
programs, driving awareness and demand creation for our network of
Outfitter partners. Through traditional and innovative campaigns,
the marketing team reaches couples, families and adventure seekers
looking to have the experience of a lifetime. The Polaris
Adventures Select marketing specialis t will help launch and grow a
direct to customer subscription service for Powersports. The ideal
candidate will thrive in a start-up, fast-paced environment and
will have experience with direct to customer demand generation
marketing including building, managing, and executing digital
marketing campaigns and media strategies with passion, precision
and excellence. Be a part of an all new digital business and launch
at Polaris Adventures , the global powersports leader! ESSENTIAL
DUTIES & RESPONSIBILITIES: Demand Generation Ownership of the
development and creation of marketing content to support Polaris
Adventures Select. Align marketing messaging to broader brand
building plans and initiatives . Drive and champion holistic view
while promoting Polaris Adventures Select.-- Serve as the driver
and liaison between marketing SMEs, member advocates, and member
support staff to meet and exceed KPIs and deliverables needed for
member sales, retention, and loyalty. Work alongside agency
partners to create in-market tools, content, and messaging.
Recommend and i mplement countermeasures as necessary to drive
demand. Plan, coordinate, and attend events to drive awareness and
customer engagement with Polaris Adventures Select. Develop
in-store POP to promote offering (In Outfitter, dealer, adjacent
markets, etc ) Manage a variable paid media and marketing budget .
Maintain holistic view of KPIs for Memberships demand funnel from
awareness to close and retention . Accountable for the outcomes
related to Membership conversion. Own lead conversion funnels
within all Polaris Adventures Select markets. Define hand off
process and monitor effectiveness of warm leads to inside sales
specialist. Develop and own customer profiles and targets for
membership tiers Membership Retention and Loyalty Develop exclusive
ride events and loyalty tactics to drive membership renewal. Own
the membership welcome kit contents, evolution, and communication
cadence to drive world class Customer NPS Create and implement
communication cadence and calendar for membership retention and
engagement. Business Team Member Maintain pulse on industry and
market trends. Communicate pertinent information to the management
team and team members. Possible information includes competitive
intelligence, expansion and growth initiatives, marketing
activities. Work collaboratively and cross functionally with all
internal functions and external partners. Collaborate with
corporate marketing to align on customer segment and demographic
requirements to capture new members to the Polaris family through
memberships. Share customer insights. Perform other tasks as
assigned SKILLS & KNOWLEDGE 5 - 6 years experience in digital
demand generation for direct to consumer models. Experience with
digital first businesses a plus. Must be able to build rapport,
influence and utilize diplomacy to drive program participation and
partner success. Ability to think conceptually, formulate and
strategically plan. Must be able to negotiate challenges, remove
barriers and work through issues Proven ability to manage multiple
projects at a time while paying strict attention to detail
Excellent written and verbal communication skills-- Skilled at
building and leveraging relationships. Passion for the outdoor
lifestyle with contagious can-do attitude. WORKING CONDITIONS
Location - Plymo uth, MN (remote through pandemic) 1 0 % of
in-market travel ( non pandemic conditions) We are an ambitious,
resourceful, and driven workforce, which empowers us to Think
Outside.Apply today! About Polaris
As the global leader in Powersports, Polaris Inc. (NYSE: PII)
pioneers product breakthroughs and enriching experiences and
services that have invited people to discover the joy of being
outdoors since our founding in 1954. With annual 2019 sales of $6.8
billion, Polaris' high-quality product line-up includes the Polaris
RANGER--, RZR-- and Polaris GENERAL--- side-by-side off-road
vehicles; Sportsman-- all-terrain off-road vehicles; Indian
Motorcycle-- mid-size and heavyweight motorcycles; Slingshot--
moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats,
including industry-leading Bennington pontoons. Polaris enhances
the riding experience with parts, garments, and accessories, along
with a growing aftermarket portfolio, including Transamerican Auto
Parts. Polaris' presence in adjacent markets includes military and
commercial off-road vehicles, quadricycles, and electric vehicles.
Proudly headquartered in Minnesota, Polaris serves more than 100
countries across the globe. www.polaris.com EEO Statement
Polaris is an Equal Opportunity Employer and will make all
employment-related decisions without regard to race, color,
religion, creed, sex, sexual orientation, gender identity, national
origin, age, disability, marital status, familial status, status
with regard to public assistance, membership or activity in a local
commission, protected veteran status, or any other status protected
by applicable law. Posted 30+ Days Ago Full time R5267 About Us At
Polaris, the need for diverse perspectives and experiences enables
our vision of Best People, Best Team. We value our differences and
align our passions to do great work. As a highly efficient growth
company, we are driven to be agile and adaptable to support our
customers. At Polaris we unite to create memorable adventures.
Learn more at
Keywords: Polaris Inc., Plymouth , Sr. Associate Marketing Manager, Advertising , Plymouth, Massachusetts
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